Entrepreneur, developer and researcher. A collection of some of my favourite projects, and notes on what I've learned along the way, mostly in software development and agentic coding with Claude Code.

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Articles

  • What 5,399 Prompts Reveal About Marketing AI Architecture

    8 min read

    Hightouch crossed $100M ARR by grounding AI in brand context before generating anything. A browsable corpus of 5,399 classified prompts shows the same architecture emerging independently across open-source marketing skills, coding workflows, and commercial products.

  • Simple Skill, Full API: Replacing an MCP with 218 Lines

    6 min read

    An MCP server silently dropped 9 Ghost API fields. We replaced it with a 218-line Claude Code skill that passes calls straight through the client library.

Projects

  • MLAD.ai

    1 min read

    A curated library of working prompts and agentic patterns from professional sources, articles from practice, and a learning system in early access.

  • ChatGPT Helper for Finding ATO BIC Codes

    2 min read

    A custom GPT that helps an Australian business work out which Business Industry Code to put on its tax return.